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Move over athleisure, "Hygge" fashion is the next big thing!
Hygge is a Danish way of living. It is a snuggly lifestyle, meaning means enjoying a cosy time. The notion is not new to the Danes but this year, the rest of the world is hitting hygge hard; there are over 1.5 million #hygge on Instagram. We love how the new trends are all about, minimalism and most importantly being comfortable. This choice of lifestyle may or may not leave you happier, but comfy clothing sure will.
Fashion terminologies just like the trends are often hard to keep up with. Introducing to you the brand new trend- "Hygge Fashion"- If you haven't had the expression "hygge" hooted tenderly at you this year, you won't grasp the current rage for the snuggly way of life, Danish-style. Pronounced "hoo-gah", the term means enjoying a cosy time: be it snuggled into a big blanket, wearing homey soft knitwear, taking a candlelit bubble bath or enjoying a comfortable sofa-side chat with a loved one with a glass of red wine in hand.
The notion is not new to the Danes but this year, the rest of the world is hitting hygge hard; there are over 1.5 million #hygge on Instagram.
We love how the new trends are all about, minimalism and most importantly being comfortable. This choice of lifestyle may or may not leave you happier, but comfy clothing sure will. What is clear to our cue is that it's time to shop some deliciously comforting clothing in pastel shades.
