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Happy is my Superpower’ by Clovia ft. Shraddha Kapoor in her genuine avatar is disrupting THIS societal norm!
Shraddha Kapoor in her free-spirited avatar is a major inspiration and here's why we are rooting for it.
When was the last time you shopped for a bra that made you feel beautiful, confident, and comfortable inside out? Wait, how is it even a question when we practically know that no bra can be all of the above and NOT cost a bomb? As a woman, the struggles with picking out the ‘lingerie of our dreams’, let alone finding one that can be worn as a trendy top, are manifold. And then with little or no conversations happening around the need for good lingeries and its impact on a woman’s life (because hey, we’ve been told that lingerie and stuff are closed-room girls' conversations, no?), we are as good as doomed!
For far too long, in the fear of being royally judged, we have been marvelously camouflaging the fact that confidence has everything to do with wearing a snazzy and comfortable bra! Luckily, we don’t have to shut up anymore because right on time, Clovia released its first campaign with Bollywood superstar Shraddha Kapoor who on the behalf of all the independent and free-spirited ladies is proudly telling the world that a woman’s happiness starts right from choosing the best lingerie to owning her body just the way it is! A strong, independent, and free-spirited woman herself, she subtly nudges us to join Clovia’s ‘Happy is my Superpower’ club because when we unapologetically can why should we not?
Clovia’s ‘Happy is my Superpower’ lingerie collection is affordable and it moves beyond traditional level-one pushup bras and uncomfortable minimizer bras with tacky designs, and fancy bralettes with no padding and zero support. It offers an amazing range of bras that are colorful, playful, and functional at the same time. And the best part is, these ‘Super-Powered’ bras are size-inclusive and perfectly in tune with fashion trends. Forget wearing an oversized tee or covering up the ‘spill’ with a shrug to avoid the judgemental glares!
From a size AA to a DD, Clovia has a bra for every body type. Be it the wire-free, full-coverage longline bralettes made with exquisite lace fabric that flawlessly double up as stunning crop tops, or the three-level push-up bras that create an illusion of fuller and rounder breasts, these bras are perfect for women of all shapes. Whether you want to go all-out in its statement-making lace bralette or pair the strapless bra with cargo pants, Clovia ensures that you do it with full confidence! Furthermore, doing its bit in encouraging body positivity as we see it today, the brand has also rolled out a fabulous range of super-supportive plus-size bras with full coverage to prevent the top or side spillage for all plus-size women.
Out of a few things women deserve to be always happy about, lingerie happens to be the first. Believe it or not but the right lingerie can make us feel pretty confident, inside out. So when it comes to picking lingeries that make you feel too damn good in your own skin, choose Clovia without a doubt. And join the ‘Happy is my Superpower’ club by Clovia with Shraddha Kapoor as she celebrates the joy of womanhood with all the fabulous women who dared to ditch societal shackles and unhide their imperfections.
Shop your favorite lingerie today on Clovia and find your reason to be happy today and every other day!
