Shraddha Kapoor totally slays the Clovia lingerie collection in the latest campaign video

It's no secret that women are often expected to fit into a certain box of societal expectations when it comes to how they dress, act, and behave. But, thankfully, times are changing! Women everywhere now have the opportunity to be unapologetically themselves, without fear or judgment. Clovia is a brand dedicated to helping women feel empowered and beautiful, no matter their size, shape, or style. By providing a wide variety of clothing options, Clovia helps women look their best and feel their best.

Do you ever dream of having a superpower that makes you happy? Well, we've got news for you—you already have one! Clovia’s new ad campaign with Shraddha Kapoor celebrates the power of true happiness that lies within. The campaign film features Shraddha Kapoor singing and dancing to the tune of ‘Happy is my superpower, Khush raho na yaar, ’a quirky song that portrays the unique personalities of independent women who are unashamedly self-loving and confident in their skin. Through the stories of these women, the film captures the magnificence of joy in all its varieties. So whether their happiness lies in finding the perfect outfit for an important event or surfing a wave, these women don’t hide what makes their heart flutter, and honestly, we’ve been loving this campaign since it first dropped.

Clovia is challenging the traditional notion that lingerie is simply for covering and hiding by offering a range of intimates that allow you to be bold, daring, and confident to be your true self. With over 200 designs, styles, and sizes launched every month, Clovia makes it easier for women to find their perfect fit. At Clovia, lingerie is not just a necessity but a lifestyle choice, adding a little fun and flair to any outfit. The latest collection is a celebration of color and vibrancy, offering a diverse range of options for women of all shapes and sizes, from comfy intimates, night-wear essentials, shapewear, and maternity wear to trendy lingerie because "why stay boring when you can be bold and bright? and truly understanding the importance, that happiness is your superpower.  

Here are 3 looks of Shraddha Kapoor from the latest campaign ad of Clovia, that we cannot wait to get our hands on.

 

So snazzy 

Tired of the boring old white tee and denims? Then it’s time to take your style game to the next level with these awesome lace bralettes that are so comfy and stylish, that will sure turn heads wherever you go, just like Shraddha Kapoor.

 

Not so basic

Style up your joggers with some new lace bralettes from Clovia, and pair it up with a funky sheer crop top or a shrug and a pair of sporty sneakers for the prefect breezy summer look. 

 

Stay stylish 

Show up in sass and style on your next girl's night out in this green lace bralette from Clovia and pair it with a pair of high-waisted pants and some super cool ankle-length boots to be the talk of the town.

Looking for something special in the lingerie department? Then you must try Clovia's intimate range! Featuring unique designs and quality fabrics, these pieces are sure to be an excellent addition to your wardrobe. Go ahead and give Clovia's intimates range a try - you won't regret it!

Watch the promo film starring Shraddha Kapoor to be inspired by the collection's style quotient.

https://www.youtube.com/watch?v=UMO8HzIDwZQ&feature=youtu.be