Bipasha Basu, Neeta Lulla, Nishka Lulla & Rocky S at the Aza store launch in Ludhiana

By Bolly-Freak

Updated on May 22, 2012 | 05:46 AM IST | 26.4M

]Aza inaugurated its first store in Ludhiana at MBD Neopolis Mall on Friday, May 18. The luxurious multi-designer boutique,spanning 3,000 square feet, features creations by India’s most talented designers.Every piece is handpicked by experienced merchandisers who have selected the finest from latest runway collections.

The soiree saw striking and elegant collection of designers like Neeta Lulla, Nishka Lulla, Rocky S who were also present to show their love and support for Aza.The collections were modelled by Candice Pinto, Anchal Kumar, Dipti Gujral,Niketan Madhok among others. The launch was witnessed by creame-de-creame socialities, businessman of Ludhiana.

Also presentat the event was Bipasha Basu in a Black and White Neeta Lulla Creation. On theoccasion she mentioned, “I am happy for Aza for it being their 9thstore across India and Alka has nurtured the brand Aza in the best possibleway. It’s a one stop shop for the best designers and is one of my favorite hubto shop”

Derived from Sanskrit,Aza means desire and expectation. True to its name, Aza boutiques countrywide offer the best: in fashion, service, and experience.Clients receive individualized attention from trained fashion consultants whohelp identify and accessorize each outfit. Displayed on racks is a selection ofcouture, diffusion, and prêt apparelfor men and women, along with accessories, footwear and jewelry.

“We have spent months curating the perfect collection for Ludhiana. Throughthis store, Aza hopes to bring Ludhiana the best in Indian designer wear at themost competitive prices, so individuals no longer need to travel to other citiesto shop,” says Aza founder Dr. Alka Nishar

Designer labels available at Aza Ludhiana include Anamika Khanna, GauravGupta, Jaya Rathore, Kiran Uttam Ghosh, Manish Malhotra, Mayank Anand ShraddhaNigam, Neeta Lulla, Pallavi Mohan, Rocky S, Rohit Gandhi + Rahul Khanna,Sabyasachi, and Varun Bahl.