Happy Birthday Ekta Kapoor: Here's what makes her 'the Content Queen' across all mediums

Rising to fame as the Television Queen to gradually being touted as the 'Content Queen', the journey for Ekta Kapoor has been quite a rollercoaster. Ekta celebrates her birthday today and as she continues to shatter the glass ceiling each day, we list down a few reasons behind the colossal success the producer has tasted. With a few lows and many highs, Ekta has emerged as a force to reckon with, truly. 

Knowing her audience:  No one understands her audience as well as Ekta. Literally. Setting realistic goals, Ekta knows the potential of her story, well before the TRP lists are out and while the scope for her to go wrong are far less and few, the producer bounces back every time like a true hero. While ruling the Television in the last two decades, the producer has now ventured into the digital world, and celluloid, and look at the number of different stories she has been producing. From family drama and supernatural shows on Television to erotic realistic stories on digital and backing movies like Lipstick Under My Burkha, the producer is making sure to cater to all the audience and boy, she is doing it pretty well. She has shows for everyone, the millennial, the family audience and the senior citizen, the one who loves realistic content. 

Iconic characters: While many shows come and go, Ekta managed to create characters which remain iconic for years. Be it Tulsi, Parvati, Prerna, Bani, Bajaj, Mihir, Ishita, Pragya, among others, everyone has created a space for themselves so much so that the frenzy still continues. Not just the characters but also the actors who played them seem to continue to be remembered for the iconic roles. Case in point: Shweta Tiwari as Prerna, Sakshi Tanwar as Parvati, Smriti Irani as Tulsi. 

A cocktail of drama, romance and emotions: No one serves a better cocktail of drama, romance and emotions like Ekta. Pick any of her shows, the producer manages to blend in the emotional quotient and high intense drama like a pro. There is a reason why most of her shows always find place in the top 10 TRP list. It was only recently when four of her shows were ranked top 4 in the top 5 list. She is a Queen, hands down!

Holding her own: Being at this position and not get affected by the number of trolls and criticism that follows, Ekta has held her own like a boss. She has managed to debunk all the myth related to ruling the world on her terms. She has now even embraced motherhood as well and while maintaining her professional life balance, the producer is turning out to be a great mother as well! 

Keep slaying, Ekta! Wishing you a very happy birthday!