JOIN OUR WHATSAPP CHANNEL
Meet Ishan Goel: the Indian boy who helped The Egg beat Kylie Jenner's most liked Instagram photo
The 19-year-old marketing guru revealed that he helped The Egg become the most-liked picture on the Internet.
January has already started out weirdly. A picture of an egg overtook Kylie Jenner's picture and became the most liked picture on the Internet with 50 million and counting likes. Since the picture took over the internet, there have been speculations about who owned the page. There were rumours that Kylie's mother and momager Kris Jenner started the page. But turns out, it was a 19-year-old Indian boy who pulled this off!
Ever since the photo went viral, netizens have been curious to find the person behind the viral post. According to Daily Mail, Ishan Goel from Massachusetts was the mastermind behind this. At just 19, the marketing guru admitted that he was the "gasoline" that helped this post spread like wild fire. Not wanting to get into too many specifics, the teenager said that he worked hard on Reddit to get all the attention and also worked with numerous celebrities and influencers for the project.
Page 19 chapter 1. Broke the internet.
Ishan also believes that the project did well because it was comical and a part of something much bigger. And even though he did not want to reveal the actual identity of the person behind the account, he wanted to credit somebody for the work. "I would like to give all credit to the chicken who laid this egg. They were the spark, I was the gasoline," he said. When asked to reveal the secret of how to make a post viral, Ishan said it was all about influence, timing, placement and the idea and thrill that people can outdo a celebrity.
