No music CD at HNY launch

By Tarushi.c

Updated on Sep 16, 2014 | 10:39 PM IST | 972K

One of the most awaited film of 2014, Happy New Year, music was launched today admist some fun and magic. The most surprising part of the music launch was the missing music CDs.

As a part of the music launch Shah Rukh Khan and Bhushan Kumar, T-Series, who has acquired the music of HNY, launched the music of the album not in music CDs but in a ‘key’ shaped pendrive. Unlock the music of Happy New Year using the key that has the entire album of the movie composed by Vishal and Shekhar. The action comedy drama starring Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah.

T-Series who always have a different and unique approach of promoting music came up with this idea with the production house to launch the music and make the music available in pendrives.

Bhushan Kumar says, “This was the entire team who decided to make a key shaped pendrives keeping in mind the concept of the film and share the music of HNY to the media present in this manner. It was quite innovative and fit the bill. We will also release the music CDs in few days.”