5 Reasons of why there is a need for an effective online presence for small businesses in the new normal era

The coronavirus pandemic put many small businesses at a standstill. While the in-person interactions almost disappeared with lockdown restrictions in place, social media platforms re-imagined the way businesses engage with existing and prospective customers by providing them a more dynamic experience says. Keeping the dialogue going in real-time makes customers feel valued while engaging with audiences helps grow brand presence. With the growing online presence during challenging times, brands are leveraging all the attention for the good of their business. So, here are the top reasons shared by Mahima Seth, Co-Founder, Media Binding Relations on why social media presence is no longer optional rather a necessity and a new normal to do business.

Changing shopping environment

While the brick-and-mortar stores faced a major blow due to lockdown restrictions, e-commerce boomed as people turned to online platforms to meet their requirements. Social media platforms like Facebook and Instagram allow businesses to create digital storefronts for free so that the customer can directly buy products that appear on the post via shops, stories, or ads.

More followers, more prospective customers

In the digital age, building a solid following is the key to repeat businesses. Engaging customers with valuable content can help to build a meaningful connection that could contribute to your business growth with increased sales. Small to medium-sized brands are finding most of their customers online as they make their customer’s shopping experience native to each individual.

Creating brand awareness

If you are a small business owner, then you cannot afford to spend huge prices on advertising and promotion on large media channels. However, social media provides businesses the flexibility to interact with millions of users with organic reach, or paid ads, or even collaborating with influencers.

Connect with customers

Providing good customer service is the key to building a successful business. The two-way communication platforms can help to interact with customers directly, address customer queries, receive their feedback, etc., and thus establish meaningful relationships with audiences.

Leveraging opportunities

Creating engaging content around the topics that have the potential to attract more visitors to your page can help to build more followers. Besides, voicing opinions around issues that may be relevant to your niche can help to enhance the brand value among your audiences.

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