Precious just like her, rare like her choices

Platinum Evara's latest collection is an ode to the daughters of today

Updated on Nov 08, 2018  |  03:02 PM IST |  3.9M
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Hearts filled with compassion and a blessing like no other, daughters are the hope for a better present and a brighter tomorrow. When a daughter is born, a new journey comes to life. A journey that is shaped by the values she is raised with. One of aspirations, dreams, compassion, and benevolence. The daughters of today are one with the times, understanding of the need of the hour. They are symbolic of new beginnings, each with a story worth telling. Each story rightly shaped by the rare choices they make. Platinum Evara’s new collection celebrates 11 such remarkable stories of daughters who have made rare choices that have not only shaped their lives but impacted others too.

The ability to resonate with the feeling and needs of others is an outcome of compassion. Born out of this very value is Kriti’s story, a woman who stood up for those who never got the necessary attention. On her wedding day, Kriti invited ten transgender women to stand beside her as her bridesmaids. It is that very solicitude that deserves to be honoured with a rare metal like platinum. The design, crafted in rare platinum, features unique leaflinks that intertwine to form a beautiful chain, each enveloping the next, thus depicting Kriti’s story of compassion.

Life is a sum total of all the choices you make. Making the right choices helps you build a strong foundation. The next piece in the collection is ‘Som’, dedicated to the value of perseverance that evoked Soumya’s inspiring story. Soumya’s mother always instilled the importance of education. Holding this advice, Soumya postponed her wedding date to complete her graduation first. It was her choice that has now paved the course of her life. As a tribute to this value, the geometric motifs intermittently placed in this beautiful Platinum Evara chain are a symbolic reminder of the steadfast perseverance one needs to achieve their dreams.

They say that life is like a boomerang, you get what you give. Showered with love and attention through our lives, finding a way to give some of the love back is essential. The next piece is dedicated to the pursuit of finding this very balance in life. This piece is ‘Nain’ dedicated to Naina’s story of striking a balance. On her wedding day, when she was asked by her in-laws what she wanted as her wedding gift, she politely requested for the leftover food to be distributed to the poor and needy. This heart-warming gesture is depicted in this bracelet crafted in rare platinum, where the central studded link is perfectly balanced on either side with two platinum links.

Courage is a value that helps us overcome the most trying challenges. One such daughter who embodies this value in plenty is Harshita. Honouring her courageous story is ‘Arsh’, a piece crafted in rare platinum. Without any background in fashion, Harshita was unable to pursue her passion. However, with dreams of wanting to be a fashion designer, Harshita took the courageous decision to start her own clothing line. Now married to a man who shares her passion, they have opened a clothing boutique together. This piece is a symbol of the courage that held Harshita’s values and dreams together, just like the rectangular bracket that holds together multiple platinum links and allows tassels to go forth.

A daughter of today is not only defined by her valour to live out her dreams but also by the choices she makes that help others live out theirs. The next piece in the collection is ‘Nam’ dedicated to the beautiful story of Anam’s empathy. She not only served as a local social worker for the cause of educating the girl child, but also decided to take this effort one step further. On her wedding day, she made her husband vow to help her educate ten girls from her village. In this piece as each strand of platinum branches out of its diamond-studded home as a symbol of empathy felt for others.

It is said that blood is thicker than water. However, this didn’t stand true for Meghna. Being adopted at the age of 14 opened a doorway to a life filled with rare emotional connections. As a symbol of her gratitude, she decided to open an NGO that supports orphans. Meghna is a daughter for whom family went beyond blood relations, one she is grateful for every day of her life. ‘Megh’ is a piece dedicated to Meghna’s gratitude that urged her to make this rare choice. In this beautiful platinum necklace, the rose gold rim makesway for a platinum lariat symbolising the rare virtue of gratitude.

Every daughter is an embodiment of values she inherits from her mother. One such daughter is ‘Vatsahla’ who embraced the value of self-respect. On her wedding day, Vatsahla insisted for fifty political science books as “Mehr”, which would help her in her career. Her rare choice to respect herself and not follow the societal norms is what makes her a daughter of today. In doing so, she also set an example for the other women in her community who didn’t believe that they could demand what they desired as ‘mehr’. Sahla, a piece crafted in rare platinum is dedicated to her inspiring story, where each ascending circular link leads up to the curved platinum rim as a symbol of growing self-respect.

Having warmth and filling the lives of others with some comfort is what we need in the society we live in today. Paloma stands true to this virtue of bringing in warmth in people’s lives. For her wedding, instead of receiving gifts she requested her guests to make donations to an NGO for children suffering from life-altering diseases. She also made a rare choice to donate eighty percent of her wedding gifts along with eighty-five thousand rupees saved for her wedding to the cause. Dedicated to her heart-touching story is the piece, ‘Oma’. The elegance of the floral motifs and the warm embrace of each petal in the pendant is an ode to the warmth one exudes.

The next inspiring story is of Urvashi’s, who set an example of loyalty for her friend whose child was struggling with Thalassemia. Sometimes it’s the loyalty of those who stand by us through thick and thin that makes us brave. On her wedding invite, Urvashi decided to include a small section dedicated to the cause of Thalassemia. Her rare choice not only helped her spread awareness of the illness but also urged her guests to make donations for the same. A true dedication of Urvashi’s loyalty is in the piece, ‘Urvi’. A beautiful platinum hexagon with a studded centre upholds a rose gold rim as a symbol of loyalty.

In a world consumed with negativity, the rare disposition of benevolence towards others helps make it a nicer place to live in. A firm believer of this value is Priti. Moved by the farmer suicides in her district, she made a rare choice to donate the money saved up for her lavish wedding to the families that suffered the loss of a loved one. Along with her husband, Priti donated a considerable amount to ten families whose breadwinners had committed suicide. ‘Preet’ is a piece dedicated to Priti’s benevolence.In this classic neckpiece made in rare platinum, strands of platinum branch out of a diamond centred cuff, creating a cascading waterfall, symbolic of the benevolence that flows within one.

Daughters of today are bold enough to voice their opinions. Their fair-mindedness and sense of equality is what sets them apart. A quality Jhanvi inherited from her mother urged her to make a rare choice. Months before her wedding, she noticed her sister in-law’s name was the only one missing from her invite. She voiced this and insisted on everyone being given equal recognition regardless of their gender. A dedication to her value of fair-mindedness is ‘Naavi’- a piece crafted in rare platinum, where multiple platinum links are designed to look alike as a symbol of the lens of fairness we should see the world with.

When daughters lead, it creates change in society. Daughters of today are altering and widening the narrative around us. They are the pioneers of the change we wish to see in the world. The examples of these 11 women who stayed true to their values through their rare choicesare a great inspiration. And for daughter’s so special, a metal as rare as platinum. This festive season, celebrate each daughter with ebullience and exultation with Platinum Evara’s new collection, an ode to the #DaughtersOfToday.

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