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Rihanna is under fire for allegedly stealing the logo of another fashion brand
Freedom United, an American clothing brand is threatening to sue Puma over their Fenty by Rihanna label’s usage of their “FU” logos
Celebrities and fashion brand collaborations is a common norm and one that is highly successful. From Beyonce, to Madonna to the Kardashian/Jenner clan to Rihanna; everyone is involved with some or the other brand and is minting great money. However, Rihanna has landed herself in deep trouble for allegedly stealing the logo of another fashion brand.
Freedom United, an American clothing brand is threatening to sue Puma over their Fenty by Rihanna label’s usage of the “FU” logos. The letters are used throughout the label’s merchandise and stand for “Fenty University”. Rihanna’s Fenty x Puma collection features everything from sneakers to sandals to athletic wear. The Fenty University products are features in the Spring/Summer 2017 collection.
The case has gained momentum as Freedom United has a copyright for the initials for which they sent Puma a cease-and-desist letter in January. Freedom United claimed that, “Rihanna had knowledge of its FU mark for at least a couple of years, yet still chose to use ‘F.U.’ for her line of Fenty University products.” The American clothing brand is asking Puma to stop all the merchandise with the FU initials and to reveal the data of the revenues collected with the sales of these merchandise. Rihanna’s company shot back saying that due to the differing fonts of the logo, there is “no infringement”. Fenty stated that ‘FU’ is not unique, purely in its lettering, and are simply initials. On the other side, Freedom United has absolutely no plans of dropping the case and if rumours are to be believed the American fashion brand is planning on filing for a lawsuit.
