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H&M partners with South African marketing team to avoid any racist blunders again
H&M had to take this decision post their latest controversy where their pair of socks featured the word “Allah”
H&M (Hennes & Mauritz) is an established high street fashion brand that is worldwide extremely popular. The brand is known for its exquisite, chic, high on trend and affordable designs. The Swedish multinational however, faced a lot of fire after they caught themselves amidst a very embarrassing and socially incorrect controversy.
While everyone thought that racism was a thing of the past, H&M faced a lot of fire of an image that was posted on their website. The image was of a black child with a serious and blank expression dressed in a bottle green hoodie with a caption printed on it which said, “Coolest monkey in the jungle”. The image of the little boy obviously didn’t go unnoticed especially when the other two white boys from the same photoshoot wore fun and colourful hoodies from the same range with child-like captions on it, with H&M facing a lot of deserving backlash from celebrities and people all over the World.
It was however, after the latest controversy where their socks featured the word, “Allah” that everyone across the globe lost it and tagged the brand as “culturally insensitive”. H&M is fed up of these repeated mistakes and to set records straight and avoid any more blunders they have hired a South Africa marketing firm to work with them. South Africans in particular were highly offended with H&M’s irresponsible behaviour and actions and started protests in H&M South Africa post the ‘Coolest Monkey in the Jungle’ hoodie release.
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