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Gucci's latest lipstick campaign features unaligned teeth and challenges the idea of a "perfect smile"
Gucci Beauty has received a face lift that has been inspired by Hollywood's Golden Age actresses who shaped the Golden Era.
Anybody belonging to society is aware of the idea of the perfect smile - straight, white teeth that are well aligned and with no gaps. One beauty brand is trying to get rid of the idealistic beauty standards with their next campaign. Gucci has become the first luxury brand to advocate different types of teeth in their latest lipstick campaign.
The 58 new shades range with 3 formulations including Rouge a Levres Satin with a satin finish, Rouge a Levres Voile which has a sheer finish, Baume a Levres a lip balm with a translucent finish. Creative director of Gucci Alessandro Michele talked about the latest collection in a press release. "Lipstick is the most beautiful object you can find inside a handbag. It is the most fascinating because it has always had a beautiful scent - we made Gucci lipsticks perfumed with violet," she said about the new products and continued, "Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolises the world of cinema and all of the famous lips from Hollywood." She went on to add that the idea was to create a representation which was close to reality with a humanised point of view no matter how strange.
The idea was to help the public accept the idea of imperfect teeth. "For the bold, the bright and the beautiful," the tag line of the image which is missing lateral incisors reads. The model of the photograph, Dani Miller wrote on her Instagram page, "Growing up you go through an evolution of overcoming insecuritys and healing from being bullied or the intense pressures of fitting in the perfect cookie clutter traditional style of beauty."
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