Shah Rukh Khan at NDTV Toyota University Cricket Championship

By Bollywood Lover

Updated on Jan 18, 2013 | 12:43 PM IST | 9M

NDTV launched a revolutionary concept to revive university cricket in India - Toyota University Cricket Championship. Eight teams from four zones will play in a T20 format for the title of being the best cricket university. The aim is also to find the next champions of the sport. With Bollywood actor Shah Rukh Khan as the enthusiastic face of the tournament, this initiative aims to promote grass-root skills.

"Whatever I am today, it is because of what I learnt at that level - school and universities. Nothing better than this. One of the finest initiatives from NDTV, apart from Marks for Sports. Sports can be a salaried job. I would like to be a brand ambassador for any sport", Said Shah Rukh Khan