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Tara Sharma launches new mom and kids show
Bollywood actress Tara Sharma launched her TV reality show ''Ek Maa Ka Safar'', the behind the scenes look at the first-hand experience of bringing up a baby by a new mom, to be aired on Imagine TV and POGO, a multi-genre channel exclusively for kids, from next month.
The show has been written, directed, hosted and produced by Tara Sharma, with able support from sponsors Fisher-Price and Mom & Me, a speciality show. The show is a realistic diary of Tara Sharma's experiences and adventures as a new Mum.
Tara and her baby Zen's experiences at home, in day to day activites, travelling around the world and also Tara chatting to various celebrities and other friends about their experiences as new parents or their own childhood are projected in the show.
The series also features her husband Roopak and even their second child Kai. It has been co-produced by her husband's company, Jack in the Box Worldwide.
Talking about the show, Mr Karun Gera, Commercial Director, Mattel India, said, ''The Tara Sharma Show-Ek Maa Ka Safar'' is the first of its kind reality show for parents and Fisher-Price, which actively promotes 'child development through play' is immensely happy to be associated with her''.
Roopak Saluja, Co-Founder and Managing Director of Bang Bang Films, commented that, ''To create successful compelling branded entertainment one needs to ensure that the scales are tipped in the favour of entertainment rather than recreating a brand ad. We've ended up with what we think is a world-class piece of content that lives and breathes across traditional and digital platforms.'' The launch was attended by Tara's close friends-actors Konkona Sen and Suchitra Pillai-who are also a part of the show.
