Madhuri Dixit Launches the "Food Food" Channel

By Smitag

Updated on Jan 20, 2011 | 09:46 PM IST | 4.3M

FOODFOOD, India’s first Hindi 24x7 Food Lifestyle Brand to debut on 24January, 2011
The most innovative and specialized 360 degree food concept launches its TV channel

Mumbai: 18 January, 2011: Claiming the title of the most gastronomically loaded lifestyle and entertainment concept available across TV, mobile, web etc– a 360 degree brand on the world of food, Sanjeev Kapoor & Raghavendra Madhav of Astro All Asia Networks, today announced the launch of FoodFood- the TV channel, from 24 January, 2011.

The brand also revealed it’s “double whammy” team - renowned Chef Sanjeev Kapoor as the expert on all things food, and Ms Madhuri Dixit Nene as the Lifestyle Ambassador of FoodFood. Said Mr Madhav, “ Sanjeev Kapoor is not only a great chef but is also India’s original and most trusted chef. He brings to the table a deep understanding of food and how it works on TV . We are also delighted to announce the involvement of Mrs Madhuri Dixit Nene who epitomizes Indian womanhood. Being a foodie herself, she brings to the brand a lifestyle perspective”