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Chitrangada Singh announced as the brand ambassador for Puma
Global sportlifestyle brand PUMA, announced actress Chitrangada Singh as their Running and Fitness brand ambassador in Mumbai in an innovative and highly engaging launch event. PUMA is synonymous with fitness and style and associating with actress Chitrangada to endorse its diverse product range comes as no surprise. The dusky beauty who is known to be a fitness freak flagged off Puma’s most ambitious and exciting campaign of the year “Faastest Indian” where PUMA hunts for the “Faastest Man and Woman” across India who win a chance to meet Usain Bolt, the World’s fastest man at the IAAF Diamond League Race in Zurich this September.
PUMA has launched Chitrangada in their latest Running & Fitness campaign called ‘Move Faas’ which can be seen across PUMA stores in India. Speaking about the association, Chitrangada said, “I’m thrilled to be the Fitness & Running brand ambassador for PUMA. PUMA is a very cool and vibrant brand, a perfect amalgamation of sport and style. It has set itself apart in the country through its unique designs, colours and approach. Fitness is gaining popularity in the country and PUMA’s ‘Faastest Indian’ will take it to the people in the country in their unique, uber cool style. “
Rajiv Mehta, Managing Director, PUMA South Asia added, “Running and Fitness is an important category for us and we’re really excited to have Chitrangada Singh as our brand ambassador for the range. She comes from an army background so sports was an integral part of her growing up days. We wish her all the best as she joins the PUMA family.”
2012 is the Year of Speed for PUMA since the World’s Faastest Man – Usain Bolt will defend his title at the biggest sporting event, the Olympics. But since Running is for everybody, the most natural step forward is to invite all of India to join the Faastest Indian during this the Year of Speed. The FAAS test will move to over 250 locations across 7 key Indian cities and the winners - 1 man and 1 woman - will win a trip to meet Usain Bolt in Zurich at the Diamond League.
FAAS gets its name from the Jamaican word for fast, and PUMA’s FAAS collection is grounded in performance and features a biomechanical design technology exclusive to PUMA, called BioRide™ that provides a naturally responsive ride – helping runners get into their own rhythm for increased speed and performance.
The press conference was followed by a party where celebrities like Arunoday Singh, Aditi Rao Hydari, Rocky S, Narendra Kumar Ahmed, VJ Bani, Parvathy Omanakuttan, Aamna Sharif, Suchitra Pillai, Nishka Lulla, Candice Pinto, Aanchal Kumar and Simran Kaur Mundi etc… participated in the Faastest Indian. Everybody enjoyed the carnival and participated with full enthusiasm in the various ‘faas’ games.
The event was attended by a host of celebrities who were all seen having a fun time during the party.
