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AKS a superhit
Himesh surely is on a winning spree. A successful music composer, then a singer and now an actor.
Himesh Reshammiya's Aap Kaa Surroor has got the biggest opening of the year at the box office.
The critics had panned the film and wrote it off, but the moviegoers had something else in mind. AKS beat down Awarapan and Apne at the box office by getting a bumper opening in the first 3 days.
"The film has opened to a huge response at the box office, with collections varying from 95-100 percent. It is true from East to West and from North to South," said trade analyst, Taran Adarsh.
"AKS has got a bigger opening than Shootout At Lokhandwala and in fact, in some centers AKS has an opening that is at par with the two biggest hits of last year, Dhoom 2 and Krrish," added Adarsh.
Himesh's debut film, Surroor was released on June 29. The star played himself in the film, with former child actress Hansika Motwani debuting as a heroine and Mallika Sherawat in a special appearance.
Analysts feel the film worked compared to simultaneous releases Apne and Awarapan because of the brilliant marketing strategy by Himesh, and the curiosity factor generated among moviegoers.
