THE TIME IS NOW, JOIN THE LUX HE FOR SHE MOVEMENT

We heard her voice roar. We witnessed her story. We are thoroughly inspired by her and by every woman of this country.  Keeping up with it’s legacy of celebrating women who are the voice of every generation, the third edition of Lux Golden Rose Awards is committed to celebrating women like never before by inviting every man to take the LUX He For She pledge. A pledge to respect her voice. To respect her choice. But above all, a pledge to stand in solidarity with the women to create a bold, visible and united force who fights for an equal word. A world where he stands for she.

Join LUX Golden Rose Awards and these leading men from B Town who are on the forefront of this change, who believe her-story must be told. These amazing men are the change we want to see, they are the heroes who are bold enough to change the talk. Men who know, it's not just her fight, it is his battle too. He walks with her hand in hand, shoulder to shoulder. Because he knows gender equality is as much as his issue as it is for her. Because he is inspired by her. Because his story is not complete without her’s. 

(Watch the video and get inspired by the leading men of Bollywood)

We thank each one of these heroes who stand with her to bring this change, who uphold the promise of equality and creating an equal space for all. 

Let the change begin, let her story shine. Let him be the guiding light for each one of us to stand with her, to be #heforshe

She is his inspiration behind his every step. She inspires him by her beauty and strength alike. He is her voice. He is the hero who stands by her.

A man who knows if not him, then who? A man who knows if not now, then when? A man who knows it is not about the gender, but for a better world. 

PINKVILLA stands with LUX Golden Rose Awards and these wonderful men who are inspired by the women in their life, their co-star, their leading ladies. This year at the third edition of LUX Golden Rose Awards, witness an extraordinary night where he is inspired by her.

Take the pledge today, join the LUX #HeForShe movement, because the time is now.