Ranbir Kapoor's automobile commercial competing at Cannes

By Gene-mute

Updated on Jun 23, 2012 | 12:14 AM IST | 2.9M

Ranbir Kapoor is in the news for the right reasons, this time. Apparently, he conceptualised an ad that is now competing at the finals of the Cannes Lions Award, an event that sees some of the best ads from around the world every year.

Ranbir is the master-mind behind this ad, which covers the span of almost four minutes and features almost 100 cars of the same make. It is for this reason too, that the ad made it to the Guinness World Book of Records. RK’s close friend Ahmed Khan directed this ad.

As per mid-day the shoot that was done over six days took place at the Ramoji Rao studios in Hyderabad.