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Katrina's questionable PR tactics
A lot of people, when they read the news, have no idea that most of the time the entertainment news that they are reading are not fabricated or originally written by journalists. In fact, these news items are sent over by the stars’ PR teams. With the info that they are given, the journalists will then try to create a decent news item that will please these PR people. Otherwise, who knows, they might not receive any tips again.
People will automatically believe this news not thinking where it came from. It turned out that the director of this film Kabir Khan read this news piece and took to his Twitter to express his frustration. Actor Ranvir Shorey responded by agreeing with him.
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Now, anyone reading what Kabir tweeted will straightaway think that Mid-Day news are not reliable and full of crap, especially fans of Katrina Kaif, who was the person of interest in this news! Someone retweeted Kabir’s frustrated tweet to the editor of Mid-Day and he replied by saying that it was confirmed by none other than Katrina Kaif’s spokesperson. Kabir still didn’t give up by asking the editor of Mid-Day for the spokesperson’s name! We thinks it would be easier for Kabir to just ask his good friend Katrina about it.
As luck would have it, another lovely blogger tweeted the same news and when she was blasted (she had no idea Mid-Day had already posted the same news), she shared the email that was sent to her by Katrina Kaif’s PR management team. This email clearly states the situation in which a sick Katrina Kaif had to work in when the film’s schedule was on in Beirut.
Raindrop Media has been managing the careers of several Bollywood celebrities. If you see this year alone, there has been a huge rise in the Katrina Kaif news. I’m guessing that Raindrop is working hard to keep Katrina in people’s mind because of her absence from the big screen these last few months. This piece of ridiculous journalism (as Kabir Khan puts it) happens to be one of them!
The fans of Bollywood stars should be careful when reading news on their favourite stars. If it is fabricated by the star’s own PR team, there’s a huge chance it’s all fake and the purpose of that content is just to boost the image of this particular star.
So what do you guys think about Kat's PR tactics?
