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Heroine to get release across 2,400 screens in India
Kareena Kapoor's upcoming movie "Heroine" is all set to release this Friday 21st September 2012 across India and all over the world. The film has already created so much hype with the controversies attached to this movie. Also one of the main reason of it to create so much hype is that this movie is going to get a release across 2,400 screens in India which is going to be the widest release for a woman- centric movie indian film.
That wide a release is usually commanded by male-oriented movies starring top stars such as Salman Khan, whose latest movie Ek Tha Tiger was shown on more than 3,000 screens in India and abroad. So with these many number of screens Heroine has already recovered about half its total budget. An other important factor which has given good amount of money to the producers is that during the promotion of this movie Heroine has set a record of sorts by signing on eight brands for in-film and tie-ups to promote the film—the most for any movie with a female protagonist.
Great, isn't it?
