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BTS' Jimin leads February Brand Reputation ranking followed by ASTRO's Cha Eun Woo and V aka Taehyung
BTS member Jimin topped the list for the 26th consecutive month with a brand reputation index of 7,051,880.
Is there even a time of the year when BTS member Jimin isn't breaking records? On February 13, The Korean Business Research Institute revealed this month’s brand reputation rankings for individual boy group members and no prizes for guessing who ranked first! Of course, it was Jimin! Jimin ranked first, followed by ASTRO's Cha Eun Woo and BTS member V took the third spot.
According to a report by Herald Pop, via Soompi, Jimin topped the list for the 26th consecutive month with a brand reputation index of 7,051,880, marking a 4.73 per cent rise in his score since January. The keywords that ranked the highest for him in his keyword analysis are 'ARMY,' 'Spotify' and 'Instagram.' ARMY, of course, are BTS' official fandom. Jimin's highest-ranking related terms included 'praise highly', 'participate' and 'confess.' In the positive-negative analysis too Jimin got an amazing score of 89.20 per cent. Cha Eun Woo, who is basking in the success of his hit drama True Beauty's success ranked second, followed by Jimin's fellow '95 liner member Kim Taehyung. All of BTS members ranked in the Top 10 of the list as well with Jungkook, Jin, Suga and J-Hope taking the fourth, fifth, sixth and seventh spot while leader RM ranked number nine on the list.
For the uninitiated, The Korean Business Research Institute conducts thorough research calculating a celebrity (idol or actor) or a group's brand reputation. The Brand reputation for the month of February was calculated through various factors like consumer participation, media coverage, communication, and community awareness indexes of 653 boy group members, using big data collected from January 13 to February 13.
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ARMY, what do you think of Jimin topping the brand reputation index? Share your excitement with Pinkvilla in the comments below.
