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Box Office Report: Shubh Mangal Saavdhan does average business in its 1st weekend at the ticket windows
Ayushmann Khurrana and Bhumi Pednekar's Shubh Mangal Saavdhan shows growth on Day 3.
Shubh Mangal Saavdhan grabbed a lot of eyeballs because of its subject - erectile dysfunction. The film stars Dum Laga Ke Haisha's onscreen couple - Ayushmann Khurrana and Bhumi Pednekar. The film hit the screens on September 1 and received positive feedback from both the audience and critics.
The film has earned INR 6 crore on day 3 of its release and the first weekend collection stands at INR 13.14 crore. The positive word-of-mouth will help Shubh Mangal Saavdhan to rake in better. In India, the film has released at 1400 screens. The film has been made on the budget of INR 25 crore and the film has to earn INR 35 crore - to be considered a HIT.
Recently, when Ayushmann was asked by a leading daily if essaying such roles makes him challenge the conventional image of an Indian man, the actor replied, "Well, that's the message we are trying to convey through this film. My character Mudit is macho. SMS (Shubh Mangal Saavdhan) celebrates the alpha male of our country, who is suffering from performance anxiety. He, along with his partner, is trying to fight the problem. For the couple, it is them versus the family. The film draws attention to the fact that manhood is not just about 'getting it up', but standing up for various issues."
Bhumi continued, "Ayushmann is one of the most secure people I know. You have to be very secure in your masculinity to take up a subject without even thinking about it. Ayushmann represents the qualities that we all wish a man had. I have seen him with his wife, kids, friends and me. He is genuinely a great guy."
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