JOIN OUR WHATSAPP CHANNEL
Box Office Report: Ittefaq stays steady on first Monday; Thor: Ragnarok continues taking a lead
This is how much Ittefaq and Thor: Ragnarok earned on its first Monday.
November 3 - Ittefaq and Thor: Ragnarok clashed at the ticket windows and looks like that the superheroes are leading the pack in the domestic market. On first Monday, Ittefaq earned INR 2.25 crore and in total, it has minted INR 18.30 crore at the box office.
Directed by Abhay Chopra, Ittefaq stars Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna. The film has got good reviews from both the critcs and the viewers.
When Pinkvilla spoke to Girish Johar about the no-promotions technique, the film trade expert said, "On the no-promotion technique, Girish said, "It's a really great idea to look into the aspect of promoting films without actually going all out and spending just blindly, which I truly feel should be pushed. Because sometimes the budget of the film is less but the P&A costs have gone much higher. This is a good approach by the makers of Ittefaq to promote the film very smartly and I really think that it should work positively and start a trend wherein other makers also follow this."
On the other hand, Thor: Ragnarok starring Chris Hemsworth, Mark Ruffalo and Cate Blanchett is smashing its way across box office windows around the world. On Day 4, Thor earned INR 4.10 crore and is continuing to take the lead.
About Thor: Ragnarok, Takia Waititi had said, "I think sometimes people mistake a tonal shift as ‘We’re just going to make some ridiculous broad comedy where no one gives as— what happens and everyone gets stoned and sits around talking about saving the universe," and added, "We want people to care what happens and care that the hero succeeds. I think tonally it’s like a slight shift. I don’t feel nervous, I feel good about it."
Which film are you rooting for? Tell us in the comments below!
