Anushka Sharma's Pari Box Office Collection: Despite Holi festivities, the film opens on a decent note

Anushka Sharma's Pari has finally hit the screens and despite a big festival like Holi, the film has started off on a decent note. The tagline of the movie, "Not a fairytale", already gave rise to a lot of speculations as to what the story is all about.

Updated on Mar 05, 2018  |  09:34 AM IST |  3.5M

Anushka Sharma's highly-anticipated supernatural thriller Pari has hit the screens yesterday and the movie has been appreciated by both the critics and the viewers. The tagline of the movie, "Not a fairytale", already gave rise to a lot of speculations as to what the story is all about. Well, even before entering the theatre, you will be clueless of what Anushka's film to offer to you. 

Yesterday was Holi and people were busy with the festival. In the morning show, Pari didn't pick much, but it was the evening shows that the movie progressed. The film has opened on a decent note and has earned Rs 4.36 crore on day 1. 

Co-producer Arjun N Kapoor of KriArj Entertainment, said, "In many places outside Mumbai where theatres did not shut totally, they still opened only after 3 pm. But the word of mouth is so good that Saturday and Sunday will prove to be good days for this Anushka starrer. However, states like West Bengal where people celebrated Holi yesterday, have registered extremely good collections on day 1 itself."

Sanjay Chatar, leading distributor for Central India, said, "Major cinema halls in MP and Chattisgarh areas don't play movies on the Holi day in the morning; if they begin operations they start off only at 6 pm. Rajasthan began only after 4 pm. So the film's business in these crucial territories will only emerge over the weekend."

"Pari is doing superb in West Bengal. Literally, I had a feeling before the release that it will do well in West Bengal as the maximum shooting was done here .We had opened wide releasing in 118 theatres across Bengal which is a good number for a movie like this. Today it has opened with 100 percent occupancy in some the singles screens (Priya, Menoka, Star) as well as multiplexes (Inox, Pvr, Cinepolis, Carnival). I am really hopeful that the numbers will be great and in the box office it will be one of Biggest hit of 2018," said West Bengal distributor, Satadeep Saha of SSR Cinemas Pvt Ltd.

"The film has gotten 80 percent occupancy in Pune and Thane territories, where Holi is not celebrated widely. But then again, there are places like Nizam, Mysore and others down South that are reeling under a theatre strike. Over the weekend, as the theatre strike wraps up, the film is expected to display strong business," said another trade source.

Are you planning to watch Pari this weekend? 

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