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Babul Supriyo to promote ‘International Day of the Girl Child’
The United Nations observes 11th October as the ‘International Day of the Girl Child’ since 2012. The day promotes Girl Child's Human Rights and the fight against Gender Inequalities. Coca Cola & MTV have decided to celebrate this day in their flagship program MTV Coke Studio featuring a duet song by Renowned Singer & Union Minister of State for Urban Development and Housing & Urban Poverty Alleviation Babul Supriyo and his teenage daughter Sharmilee Supriyo.
The song is composed by 'Piku' fame Anupam Roy and written by Javed Akhtar. Babul is an MTV Award Winner himself for his debut album 'Sochta Hun' and Anupam is co-writing the English lyrics that will be sung by Sharmilee Supriyo. The episode will also have two other interesting song which includes a Bengali folk featuring a Bard (Baul) from Bengal and Anupam Roy with Babul Singing the Bengali Folk lines which is translated and written by Javed Saab; and a Solo by Babul, written by Prasoon Joshi and tuned by Jeet Ganguly.
When contacted Debabrata Mukherjee, Vice President marketing and commercial of Coca-Cola commented,"Our partners at MTV have consistently been able to create full and differentiated impact yet it is immensely popular music under the coke studio umbrella in India. These are really big names in the world of Indian music and for a very noble cause, I am really looking forward to the episode. Coke studio as a platform has a unique identity and if stalwarts have chosen coke studio as a medium to create further awareness about the "girl child", I find this a sense of accomplishment. I hope it all comes together for the sake of the "girl child".
