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This video shows how an electronic lighter scared the hell out of smokers who came to light their cigarettes!
We all know smoking kills but despite knowing the consequences of it, most of the smokers turn a blind eye and a deaf ear to all the campaigns highlighting the deathly effects of smoking.
To send a strong anti-smoking message albeit in a scary way, Cancer Patients and Association (CPAA) have made this new ad.
The bitter bill used by the organization here is the use of the spiritual chant ‘Ram Naam Satya Hai’ (Only Lord Ram’s name is the Truth) which is often chanted while a dead body is being taken away for cremation in the Hindu community.
Knowing that this chant is synonymous with death, the makers of the ad fitted an electronic cigarette lighter at a certain cigarette shop. So, whenever someone came to light up his cigarette with the electronic lighter, it would play the message ‘Ram Naam Satya Hai’ much to everyone’s shock!
As a result, some people threw their cigarette and some went away scandalized, perhaps, realizing the scary truth hidden in the act they were about to commit.
