Sony BRAVIA X90J review: World’s first Cognitive Intelligence television

Sony India has recently expanded its Bravia series in the Indian market with the launch of the new Bravia X90J. The company is promoting the TV as the world’s first cognitive intelligence TV series, which thinks like a human brain. Yes! You read it correctly, it thinks and reacts like a human, it has high-powered televisions have Cognitive Processor XR which delivers intelligence that reflects human cognitive characteristics which detect the viewer’s focal points, and cross-analyzes numerous image quality elements to produce a picture that is more natural and closer to human memory.

That’s what the company claims and nobody knows if that actually works or not. So it gets an experience of the world’s first cognitive intelligence TV the company has shared one unit with Pinkvill Tech. We have used the TV for a decent time period to understand and experience the TV and get you an exclusive review that might answer all your questions. So without wasting any time let's acknowledge the elephant in the room.

Sony Bravia X90J Design

The Sony Bravia X90J is a bezel-less intelligent TV that looks premium with a sleek design. We found the design of the TV premium thanks to the sleek design and the edge-to-edge display offers a very clear and crisp viewing experience. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall. Overall the design of the TV is simple and impressive.

Sony Bravia X90J Specifications

The X90J series is available in 189 cm (75), 165 cm (65) and 140 cm (55) with the ingenious Cognitive Processor XR. The brain of the new BRAVIA XR, the BRAVIA TV’s use a completely new processing method that goes beyond conventional AI. The newly introduced AI system knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.

According to the company, the BRAVIA X90J series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures. The XR Cognitive Processor combined with the Full-Array LED panel creates ultra-realistic picture quality full of lifelike contrast. With the XR Contrast Booster, the X90J series delivers vibrant colours and stunning contrast for supreme realism with deep blacks and intense brightness.

Sony Bravia X90J Audio performance

XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

The new X90J series also boasts Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

Sony Bravia X90J Connectivity

On the connectivity, the Sony Bravia X90J offers HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC in X90J. The intelligent TV also comes with integrated Google TV, which allows you to browse up to 700,000+ movies and TV episodes from across your streaming services. It also supports Apple Home Kit and AirPlay allowing you to integrate your Apple devices like iPads and iPhones with your Sony TV for effortless content streaming. Share your content on the big screen or control your TV with this latest feature support.

Sony Bravia X90J Viewing Experience and our views

WE have used the Sony Bravia X90J for more than two weeks and tested it from all possible aspects. The experience of viewing on Sony Bravia X90J was astonishing and we never noticed any distortion or glitch while watching video content on 4K resolution. To be double sure about the TV performance we have also connected our gaming PCs and spent time on long hour gaming. If you are planning to buy a TV delicately for gaming then this one can be a good deal for you. The intelligent TV makes sure your gaming experience is enhanced. The most important thing about the TV is the colour and saturation balance, without even touching any setting options.

Our experience with the TV was good and we can recommend the Sony Bravia X90J to you if you are looking to buy something near Rs 139,990.