Kim Kardashian West launches the new KKW Beauty concealers with mom Kris & grandma MJ as models

Last year, Kim Kardashian West entered the beauty field as she launched her very own makeup line called KKW Beauty. The started with a range of contour and highlight sticks and then further expanded to more products. Kim is now finally launching a line of concealers. The brand announced that its much-anticipated Concealer Kits will launch later this month, on March 23

Launching concealers have been on Kim's mind for a while now as she told a popular fashion portal that-  "I'm working on concealers; we were actually supposed to put the concealers out first [before the Ultralight Beams], but I really wanted to perfect them."

According to a popular beauty portal, the three-piece concealer kits, designed specifically to mask undereye circles, include a creamy liquid formula, a loose powder, and a pressed powder. The set is designed for the Mario Dedivanovic-approved process of concealing, baking, and brightening. 

Previously, KKW Beauty received a lot of flack for lack of diversity and limited shade range of its launch product, Contour Kits. However, making amends this time Kim is launching a 16-shade range for her concealer kits. Speaking to a popular beauty portal Kim expressed that-  "I'm always listening, and I always want to know what the fans want for sure,"  "We kind of kept it in the same range as our Contour Sticks — so having a light category, medium, dark and deep dark and then having four shades for each so making sure that there's a wide variety. For each category, we have two cool options and two warm options, so I feel like there will be something for everyone."

The campaign's images feature three generations of Kardashians. Starting from Kim's grandma M.J. Shannon, onto Kim's mom Kris Jenner and then Kim herself, sending the message that the concealers are for all age groups. They all looked graceful in their icy platinum blonde hair. 

KKW Beauty Concealers will retail for $18 each or $80 for a kit, which includes all three products and two dual-ended brushes.

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