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BTS puts together Map of the Soul pop up store to ‘comfort fans who are saddened by their tour cancellation’
BTS has put together a Map of the Soul pop up store experience for fans in Seoul, Tokyo, and Singapore in an effort to “comfort fans who are saddened by their tour cancellation.”
BTS will be opening an online pop-up store! Big Hit IP, an independent corporation in charge of the IP (Intellectual Property) business of Big Hit Entertainment, is reportedly all set to open a new pop-up store called BTS POP-UP: MAP OF THE SOUL under the concept of BTS’s fourth full-length album MAP OF THE SOUL:7.
While the experience will largely be online, the showcase will be physically set up in Seoul and BTS POP-UP: MAP OF THE SOUL will showcase about 300 different kinds of products, including clothing and household goods. Unlike the previous pop-up store, this one will mainly be operated online. Fans from many countries, such as Indonesia, Malaysia, the Philippines, United States, Germany, Britain, and France, will be able to access it.
Check out the information for the pop-up store and showcases below:
방탄소년단 팝업 온라인 스토어 운영 및 상품 구매 방법 안내
Guest Information & Purchasing Guide
Showcases will also be operated in Seoul, Tokyo, and Singapore, and they will be decorated in blue, the key colour of the album MAP OF THE SOUL:7. They will include the main showroom where the merchandise will be sold, various spaces that recreate the concept and music video sets of the album, and an area for TinyTAN, BTS-inspired animation characters. The showcases will run during the same period as the online store, and fans will have to reserve tickets in advance. The events will be held in accordance with COVID-19 protocol.
Big Hit IP recently shared on Twitter saying, “the new BTS pop-up store BTS POP-UP: MAP OF THE SOUL will be simultaneously held online and offline to provide a different fan experience in the new normal era. We hope that the showcases in Seoul, Tokyo, and Singapore will be able to comfort fans who are saddened by the cancellation of the BTS tour and act as a small haven for artists and fans to feel as if they are together.”
